Measuring the Marketing Effectiveness of Taiwan Railways Administration and Taipei Railway

碩士 === 國立臺北科技大學 === 創新設計研究所 === 103 === A train station possesses the good marketing effectiveness can increase the rate of utilization and promote operating performance. If Taiwan Railways Administration wants to increase the profit, it has to improve design marketing effectiveness. In addition, Ta...

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Bibliographic Details
Main Authors: Zhin-Hung Huang, 黃智鴻
Other Authors: Lin-Hao Chiao
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/x2m7dd