The Effect of Brand Image on Customer Satisfaction and Loyalty of Clothing Online Brands – Personality Traits As Moderator
碩士 === 淡江大學 === 國際企業學系碩士班 === 103 === Unlike previous research on online shopping issues, mostly confined todiscuss service quality and perceived valued, without personality trait on moderator . This research discusses through mediation effect of brand image on customer satisfaction and loyalty of c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e4yh35 |