The effect of Endorser Credibility and Brand Association on Purchase Intention—The Mediating Effect of Perceived Risk
碩士 === 淡江大學 === 國際企業學系碩士班 === 103 === Facial care products have become the important necessities of life. In recent years, Korean''s facial care brand is prevalent in Taiwan because of the trend of “Korea Wave”. Each brand has its own unique color, character, and using celebrit...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5ey926 |