Assessing the Relationship between Green WON and Green Purchase Intention: Mediation Effects of Green Perceived Value and Green Perceived Risk
碩士 === 淡江大學 === 國際企業學系碩士班 === 103 === Unlike pervious research on green marketing-related issues, mostly confined to discuss purchasing intention and image on green product, without integrating green perceived value and green perceived risk on antecedent. This research discusses through mediation ef...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q2v5pc |