Assessing the Relationship between Green WON and Green Purchase Intention: Mediation Effects of Green Perceived Value and Green Perceived Risk
碩士 === 淡江大學 === 國際企業學系碩士班 === 103 === Unlike pervious research on green marketing-related issues, mostly confined to discuss purchasing intention and image on green product, without integrating green perceived value and green perceived risk on antecedent. This research discusses through mediation ef...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/q2v5pc |