The Reseach of the internationalization of boutique brands in Taiwan’s pastry industry–A Case of SunnyHills Company
碩士 === 淡江大學 === 國際企業學系碩士班 === 103 === The study focuses on three phases, “the culture and history of Taiwanese pineapple cake, “the internationalization of local brands,” and “the marketing communications strategy of brands.” To understand the crises and the change in the Taiwanese pineapple cake ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g2k72w |