The effect of drama’s story marketing on empathy and purchasing intention-using perceived value as a moderator
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 103 === Facing the fast release of new products in the market, the competition between the manufacturers is getting fiercer. The traditional marketing that only focuses on sales can’t draw the consumer’s attention any more. By conveying the brand concept and product...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8kzk73 |