The Impact of Service Quality on Customer Satisfaction and Customer Loyalty— The Case of Chunghwa Telecom

碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 103 === Service quality is a necessity for a telecommunication company to improve customer satisfaction and increase customer loyalty in the face of market pressures. Thus, the primary objective of this research was to investigate the associations among service quali...

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Bibliographic Details
Main Authors: Su-Yi Chen, 陳夙怡
Other Authors: 楊立人
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/9u7n74