The effect of Country of Brand and Country of Manufacture on International Consumers: Ethnocentrism and user experiences as moderators
碩士 === 淡江大學 === 國際企業學系碩士班 === 103 === The purpose of this study is to examine the factors that affect perceived quality and purchase intention of watch product on international people. The factors include of country of manufacture, country of brand that moderated by ethnocentrism and user experience...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/77702568743089009751 |