Exploring Consumers'' Intention to Adopt the Beacon App from the Perspective of UTAUT2, Perceived Risk and Perceived Trust
碩士 === 淡江大學 === 企業管理學系碩士班 === 103 === Currently E-commerce has already been a main business model which can be divided into different models, O2O is an example. Because of the popularization of smart devices, O2O becomes better and faster. Consumers can choose only one channel in past, but now the...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56837377476231662923 |