Using Technology Acceptance Model to Explore Customers’Behavioral Intention of Mobile Banking
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 103 === Under the circumstances of highly competitive banking industry and in the low-margin era, with technological innovation and e-commerce to flourish, the patterns of the banking business are changing rapidly it causes the banking sector to face an inenvitable s...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18499408751991128536 |