Using Technology Acceptance Model to Explore Customers’Behavioral Intention of Mobile Banking
碩士 === 淡江大學 === 企業管理學系碩士在職專班 === 103 === Under the circumstances of highly competitive banking industry and in the low-margin era, with technological innovation and e-commerce to flourish, the patterns of the banking business are changing rapidly it causes the banking sector to face an inenvitable s...
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2015
|
Online Access: | http://ndltd.ncl.edu.tw/handle/18499408751991128536 |