A Study of Applying Data Mining for Potential Customer Prediction Model in Banking Industry

碩士 === 淡江大學 === 資訊管理學系碩士班 === 103 === Customers are generally bank and financial institutions’ most vital asset. Thus, it is important for institutions to precisely catch the customers by using limited resource for marking. The purpose of this paper is looking for potential customers by technique of...

Full description

Bibliographic Details
Main Authors: Sih-Wei Wu, 吳思葦
Other Authors: Min-Yuh Day
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/91653411355859690420