The Promotion of New Service and the Customer Acceptance Analysis, the Case of Mobile Banking
碩士 === 淡江大學 === 國際行銷碩士在職專班 === 103 === With mobile communication technology maturing, it is a tendency that banks start to integrate banking and financial services into mobile services which is Mobile Banking APP, and people can manage the finance by themselves as well. Therefore, how to make t...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kp6n5z |