Two Case Studies of 21st Century Commercial Theatre Companies: Singapore''s Dream Academy and Taiwan''s Story Works and Their Marketing Practices

碩士 === 國立臺北藝術大學 === 文創產業國際藝術碩士學位學程 === 103 === This paper is a case study of two distinct theatre companies and their marketing practices. The paper was written in the hopes that readers may gain some insights and knowledge about the Singapore and Taiwan market, as well as the marketing tools that t...

Full description

Bibliographic Details
Main Authors: Xin-en Xu, 許欣恩
Other Authors: Hung-Hui Lu
Format: Others
Language:en_US
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/v722j6