PERCEIVED VALUE AND AFTER-SALE SERVICE ON SATISFACTION, COMMITMENT AND CUSTOMER RELATIONSHIP PERFORMANCE-TAKING AIR CONDITIONING INDUSTRY AS AN EXAMPLE
碩士 === 大同大學 === 事業經營學系(所) === 103 === Air conditioning market has been undergone keen competition recently. As product differences shrined, the industries tried to find out the factors influencing customer relationship management and analyze their effect on the price sensitivity of customers, which...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8t89pp |