The Effect of Seller Reputation and Self Construal on Purchase Intention – Product Category and Friend as Moderators
碩士 === 大同大學 === 事業經營學系(所) === 103 === In recent years, due to the rapid development of the Internet , the convenience of e-commerce transactions, setting off a network of consumption opportunities. Not only is the distance between the consumer and the seller is shortened, but also means the Internet...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/rtf8t3 |