Using Extended Theory of Planned Behavior to Investigate Consumers’ Intention of Self-Service Travel Sites
碩士 === 大同大學 === 資訊經營學系(所) === 103 === The research objective of the study is the user of self-service travel sites and the theoretical frameworkis based on Theory of Planned Behavior. In accordance with the characteristic of the research topic, also includes aspects such as Perceived of Usefulness,...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/52467984111018707066 |