A Study on Value Proposition of Integrating Virtual Community and Information Technology to Expand Marketing 3.0 - Example of Facebook Fan Pages
碩士 === 大同大學 === 資訊經營學系(所) === 103 === In the recent years, social media becomes a new way to improve marketing and business management. As far as customers are concerned, social media becomes the major sources of information. However, how to meet customers demand in the highly competitive environmen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kcqt82 |