Brand Image, Brand Equity Research on the Purchase of the Willingness of Professional Athletes-With Adidas, Under Armour for Example.
碩士 === 台南應用科技大學 === 國際企業經營系碩士班 === 103 === With the pattern of exercising growing more popular these days, industries associated with sports are gradually flourishing. More and more sports merchandise are available for consumers to choose from, the competition between sport brands increases by the d...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7p6g92 |