A Study of The 2017 Taipei Summer Universiade Mascot Souvenir Merchandise Attribute Preference - Via Conjoint Analysis

碩士 === 臺北市立大學 === 體育學系 === 103 === A Study of 2017 Taipei Summer Universiade Mascot Souvenir Attribute Preference-Application of Conjoint Analysis CHIEH-LING, HUANG University of Taipei Abstract 2017 Taipei Summer Universiade in Taipei is fully organized. The commemorative as merchandise revenue f...

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Bibliographic Details
Main Authors: Huang, Chieh-Ling, 黃潔伶
Other Authors: 戴遐齡
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/rjf6ae