The Research of NIKE Sports Shoes Perceived Quality, Perceived Price and Satisfaction on Customer Loyalty

碩士 === 臺北市立大學 === 體育學系體育碩士在職專班 === 103 === All kinds of people walking in the street, and not difficult to find traces of NIKE, the needs of most young people nowadays "shoes" is no longer the only comfort, and thus the degree of emphasis on fashion shoes and brand awareness. This study di...

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Bibliographic Details
Main Authors: Hsu, Hao-Cheng, 許皓程
Other Authors: 林國瑞
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/59040468057153456361