Exploring the Relationships among Experiential marketing、 Brand Attitude、Brand Image and Brand Equity
碩士 === 臺北市立大學 === 休閒運動管理學系碩士班 === 103 === There’s a significant growth in popularity of road running in Taiwan, and many companies are holding or sponsoring road running events. The North Face (hereafter, TNF), a world famous outdoor sports brand, extends the scope of running beyond road running by...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/btnj6j |