The Effects of Perceived Value and Purchase Intention on Customer Loyalty - A Restaurant Case Study

碩士 === 萬能科技大學 === 經營管理研究所在職專班 === 103 === Social changes and the requirements of the people to enhance the quality of life, as well as consumers of food hygiene and quality of service requirements, competitive restaurant industry in Taiwan has become increasingly fierce. This study investigated the...

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Bibliographic Details
Main Authors: Chang Chin-Hsien, 張志賢
Other Authors: Ya -Chung Sun
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/tyxzje