Research on the Influence Factors Affecting Consumer’s Purchase Intention in Buying Ice Cream at Convenience Stores
碩士 === 育達科技大學 === 資訊管理所 === 103 === This study is intended to investigate the influence factors affecting consumer’s purchase intention in buying ice cream at convenience stores. It applies basic information, perceived prices, taste preferences, marketing methods, weather effects and buying moti...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83454997247177677513 |