The Study of Influence Factors on Female Customers Purchasing Cosmetics

碩士 === 育達科技大學 === 資訊管理所 === 103 === Over time, a variety of products, brands, ingredients or marketing strategies of cosmetics have been created. However, what remains unchanged is women’s pursuit of beauty. In recent years, in spite of overall decline of global economy, the scale of cosmetics mark...

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Bibliographic Details
Main Authors: YEH, YING-JU, 葉穎如
Other Authors: Chang, Hung-Teng
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/10479915022468957091