Using the Analytic Hierarchy Process to Establish a Tour Guide Selection and Evaluation Model

碩士 === 育達科技大學 === 休閒事業管理系碩士班 === 103 ===  This study aims to examine the criteria for the selection of tour guides, in order to help travel agencies in Taiwan selecting suitable tour guides with a more objective and consistent approach. A tour guide is the life and soul of an organized tour, as well...

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Bibliographic Details
Main Authors: Pei-Ling, Liu, 劉倍伶
Other Authors: Su-Ling, Wu
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/70878925200966063960