The Study Non-profit Relationship Marketing: the Case of Tzu-Chi Student Club
碩士 === 育達科技大學 === 行銷與流通管理所 === 103 === Few studies are conducted for student club from the perspective of relationship marketing for nonprofit organization. This study takes Tzu-Chi Youth Club for an example discussing relationship marketing. For stages- attract, establish, maintain, upgrade and thr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8aqtkh |