Analyzing Critical Quality Attributes of Purchase Intention for Long-Term Care Insurances using Refined Kano Model– An Example from a county of central Taiwan
碩士 === 國立雲林科技大學 === 工業工程與管理系 === 103 === In this research, combined with refined Kano IPA analysis and PZB mode, study on people buy long-term care insurance the key quality. This research area is in Taichung City, and the object of research are twenty years old (or more) person whom live in Taichun...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5bp7fv |