The Classical Conditioning Effect of Spokes-Characters—Evidence on Types of Spokes-Characters and Match-up Hypothesis
碩士 === 國立雲林科技大學 === 企業管理系 === 103 === This paper adopts experimental method. In experiment 1, we use conditioning and non-conditioning group (control group/experimental group) and types of animated spokes-character (expert/attractive) as independent variables while brand attitude is used as dependen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r5xq26 |