The Effects of Anthropomorphism and Message Types on New Technology Adoption
碩士 === 國立雲林科技大學 === 企業管理系 === 103 === The literature about Anthropomorphism in the past, most of them investigated into anthropomorphic product or anthropomorphic advertisement. The fact is that there are still many consumers cannot receive the innovation. The most important reason is that the compl...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26904704312384113753 |