The Influence of Online Rating on the Intention of Consumer Posting Comment — Self-experience and Friend’s Advice as Moderating Variables
碩士 === 國立雲林科技大學 === 企業管理系 === 103 === On account of convenience of Internet, consumers deeply depend on searching for information of products’ online rating on the Internet and inquire about friend’s advice before they make decision of purchase. And consumers may share product reviews on community w...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/scx4wq |