The Effect of Demarketing Message Regulatory Focus on Advertising Persuasiveness：The Moderating Effect of Temporal Distance and Mood
碩士 === 國立雲林科技大學 === 企業管理系 === 103 === Due to the increase in population and wealth, consumers’ demands gradually increased. Thus, manufacturers developed various resources to satisfy consumers’ demands. However, manufacturers had not considered the influence of developing resources on environment...
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z23sm3 |