The Effects of Cross-Channel Service Integration on Consumers' Purchase Intention
碩士 === 國立雲林科技大學 === 企業管理系 === 104 === Nowadays, there are lots of Clicks and Mortar models. Brands can earn benefits through cross-channel integration, so they develop cross-channel model from online to offline to meet consumers' requirements. According to MIC's report, consumers prefer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08498641380500718940 |