A Study on the Relationships among Brand Image, Brand Attachment and Brand Equity and the Moderating Effects of Brand Engagement–Based on the Case of Sports Brand
碩士 === 國立雲林科技大學 === 資訊管理系 === 103 === If consumers can gain the perceived trust value through the process of consuming products or services, it will create a good brand image, brand equity, profits and competitive strength. Based on the good brand image, it makes consumers to have the higher level o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5zy2bt |