Understanding consumers visual perception when shop-ping online

碩士 === 國立雲林科技大學 === 資訊管理系 === 103 === Rapid growth of online shopping size of the market, there are a lot of the same property merchandise on shopping site, excessive merchandise and messages to consumers with limited cognitive ability behavior can cause confusion, present study the difference needs...

Full description

Bibliographic Details
Main Authors: Kuan-chu LU, 陸冠竹
Other Authors: Dong-Her Shih
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/uuepyk