Marketing Strategies in the Pharmaceutical industry: The Case of Anti-BPH Drugs

碩士 === 元智大學 === 管理碩士在職專班 === 103 === Following with the phenomenon of population again, Taiwan now has been in the aging era. BPH (Benign prostatic hyperplasia) is a type of senile disease. According to epidemiology, males who are over fifty years old tend to have higher opportunities in getting BPH...

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Bibliographic Details
Main Authors: Shu-Fang Cheng, 鄭淑方
Other Authors: Hilary Cheng
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/72twru