The Analysis of the Intention of Using the Mobile Payment through the Unified Theory of Acceptance and Use of Technology Model
碩士 === 元智大學 === 管理碩士在職專班 === 103 === This study adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) model to measure the influences to consumer’s willingness to use the mobile payment cause of consumer’s Performance Expectancy, Effort Expectancy, Social Influence, Facilitating C...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/da44jf |