The analysis of purchase intention of participants of League of Legends online game

• Main Authors: Shih-Lung Tsai, 蔡詩倫
• Other Authors: Ming-Lei Chang
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/01560689845240731061

碩士 === 元智大學 === 管理碩士在職專班 === 103 === There are several types of item in online-shop of online game. People who have different character or background may affect their purchase intention to choose different items, and also the amount of cost. In recent years, the electronic game is getting more popular. In the past, consumer had to buy a game in the real store for playing it. Now, there are many computer online games and cell phone games are free to play. Those games have online shop, which sell several types of item, for helping consumers to improve their gaming experience. Those items can help consumer to save their time, change character’s skin or make their character stronger. Nonetheless, consumers really need to concern their economy situation and witch item they really need. For the reason, this thesis would survey consumers’ age and background. By using the questionnaire, first at all, I am going to use Richard’s questions to find out consumer’s character, and also find out the relationship between character and their purchase intention of different product. Second, I will research the relationship between their background and the monthly cost. In the last, I will research the effect of friends that will let people want to spend more money or not. I hope this thesis can help online game shop designer to make more attractive item to let consumers have more purchasing intention.