A Qualitative Study of Brand Management of Creative Handmade Works
碩士 === 元智大學 === 管理碩士在職專班 === 103 === This study focused on five newly started brands of original handmade products. Based on a multiple case research approach, this study analyzed these brands in numerous aspects, including creative characteristics, background of entrepreneurship, branding and b...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/84566701018610275408 |