Innovative Business Strategies - A Case Study of S Company

碩士 === 元智大學 === 管理碩士在職專班 === 103 === This study was concerned with the innovative business models in the chain beverage industry. Using KQ-Tea as an example, this study first discussed the industry environment and current status of innovation of multiple brands and then used the Resource-Based View...

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Bibliographic Details
Main Authors: Shih-Jer Lai, 賴世哲
Other Authors: Heng-Yih Liu
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/f4hfby