Relationship Marketing, Service Quality, Customer Satisfaction and Loyalty - A Case Study on Motel Industry
碩士 === 元智大學 === 工業工程與管理學系 === 103 === Holiday accommodation (or lodging) business has been thriving in Taiwan’s travel industry for recent decades, where consumers include both business and leisure travelers. The business model of Motel has presented certain competitive advantages to others (e.g. h...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/03081596938239098090 |