Study on Festivals and City Marketing-The Case of 2014 Taoyuan Land Arts Festival

碩士 === 元智大學 === 社會暨政策科學學系 === 103 === Taoyuan City Government held the First “Taoyuan Land And Open Air Art Festival” in 2013 that its topic was Taoyuan Tableland Mesa and Pond. Moreover, the government continued holding the Second Festival in 2014 in order to conducting city marketing in Taoyuan, c...

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Bibliographic Details
Main Authors: Pei-Chia Kuo, 郭珮嘉
Other Authors: Deng-Wang Hsieh
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/q3y26s