Overconfidence, bill shock, and behavioral adjustment of telecom users
碩士 === 元智大學 === 經營管理碩士班(國際企業學程) === 103 === The main purpose of this research is to understand the behavior of consumers with overconfidence in situation of information overloading. And whether the consumer adjust behavior after a period of reaction time. This research is for telecommunications indu...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/19841459277148263744 |