Self-Service Augmented-Reality Interactive Technology for Online Shopping Experience Enhancement: Examining Frustration Intolerance, Technostressors and Coping’s Effects on Satisfaction and Behavioral Intention

博士 === 元智大學 === 管理學院博士班 === 103 === In the fast-paced global world of today, retailers must be able to readily engage and market to their customers in a multitude of ways. Self-service Augmented-Reality Interactive Technologies (SS-ARIT) can be a valuable resource for both the firm and consumers. Fo...

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Bibliographic Details
Main Authors: Scott Lee Murphy, 邱國樑
Other Authors: Tseng-Lung Huang
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/ejkmwb