MARKETING FOR MUSEUM NON-VISITOR─USING THE TAIPEI MOCA STUDIO AS A MEDIUM
碩士 === 元智大學 === 藝術與設計學系-藝術管理碩士班 === 103 === This research started from the perspective of marketing strategy by taking the “Moca Studio” as an example to explore how museums should integrate marketing combination with experience marketing to define their marketing strategies that create satisfying m...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/60402916506495592336 |