The Influence of Trialability and Nature of App on Purchase Intention
碩士 === 元智大學 === 經營管理碩士班(企業管理與服務科學學程) === 103 === There are more apps are developed and there are various ways to attract customers. My research use apps adaption situation to research that the influence on purchase intention and check if application nature entertainment and productivity will affect...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/83907401107800288405 |