An Empirical Study Customer’s Perceived Quality, Perceived value, Expectation, and Satisfaction to its Brand Loyalty –The Case of“Globe Trotter” Sportswear in Taiwan

碩士 === 真理大學 === 休閒遊憩事業學系碩士班 === 104 === In Taiwan, the awareness of healthy is gradually arousal and people began to pursue a healthier lifestyle due to rapid economic growth and social trends change, as well as the increased recreational opportunities. Under such circumstance, the concept of nation...

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Bibliographic Details
Main Author: 張慶鐘 CHANG, CHING-CHUNG
Other Authors: HSU, SHIH-HUNG
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/tstsfv