A Study of Consumer Purchase Intention of Innovative Urban Bike Based on Theory of Planned Behavior

碩士 === 國立中正大學 === 企業管理系研究所 === 104 === The population of cycling in Taiwan is getting larger in these several years. In 2013, the population of cycling had already achieved 2,450,000. Cycling in the city also became a popular habit for residents. Except of using the bike-sharing system which was pro...

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Bibliographic Details
Main Authors: HSU, TING-LIN, 許庭霖
Other Authors: YOU, PEI-YI
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/qe8a2f