The Impact of Reference Price and Scarcity on Variety-Seeking Behavior
碩士 === 國立中正大學 === 企業管理系研究所 === 104 === Variety-seeking behavior can be observed every day. There had been a considerable amount of research in past decades on the subject of variety-seeking behavior. In the previous research, consumers would seek more varieties in multiple choices. Consumers would a...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/48811532784213164204 |