The Influence of Gender and Match-up of Spokespersons and the Embarrassment of the Product on Advertising Attitude and Purchase Intention
碩士 === 國立中正大學 === 企業管理系研究所 === 104 === Advertising is an important medium of communication to convey consumers the information of products by business owners. The favorite form of business owners is recommendation-type advertisements, and it is also found in the study that the proportion of recommen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51448859271160158376 |