The Impact of Detail Levels of Negative Word-Of-Mouth on Magnitude of Brand Attitude Change─Explore from Emotional Contagion Mechanisms
碩士 === 國立中正大學 === 企業管理系研究所 === 104 === This purpose of the study is to reveal the influencing process of detail levels of negative word-of-mouth(WOM) on magnitude of brand attitude change on social media. The study conducted experiment method, manipulateing one factor(high-level or low-level) betwe...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6ybbua |